Crystal D's Core Purpose, Values and Commitment to Excellence are the driving force behind the company. We challenge ourselves to do our very best - providing our customer's with an incredible experience and creating superior crystal awards.

Core Purpose
At Crystal D "We Turn Emotions Into Memories!"® Our work is done with the intent to turn the emotion of a recognition experience into a memory for the recipient.

Core Values
Crystal D is successful because we abide within these five Core Values:

• Integrity - We do what we say we will do.
• Quality - We have the unyielding persistence to improve.
• Respect - We treat people the way we want to be treated.
• Commitment - We are dedicated to the ongoing viability of the company.
• Passion - We have the burning desire to achieve in all we do.

Commitment to Excellence
Crystal D believes, in the words of Aristotle, that "We are what we repeatedly do. Excellence, then, is not an act, but a habit."

Because excellence is a habit at Crystal D we have been honored with the following marks of distinction:

• 5-Star ASI Rating
• Three-time ASI/Counselor Distributor Choice Award Finalist
• Counselor Product Design Award
• Ranked SAGE "Best of the Best" in Awards
• Corporate Logo Best Award Supplier Finalist
• Rising Star Supplier Award
• B2B Standard of Excellence WebAward
• Three PPAI Website Awards
• PPAI Supplier Achievement Award for Custom Designed Award
• PPAI Supplier Achievement Award for Catalog
• PPAI Supplier Achievement Award for "Etching-Engraving" Category
• PPAI Supplier Achievement Award for "Two or More Distinct Processes to Produce a Visual Effect" Category