Dealers hesitate to sell awards for a number of reasons. I’ve been addressing these preconceived notions in my recent posts. I’ve discussed things like I can’t sell awards because I am not an expert or I can’t sell award because I have no time. Today I am addressing the idea that dealers don’t sell awards because they don’t know what the award will look like.
It’s important to know what you are buying. When you don’t have a storefront to visit that allows you to hold an item that you would like to buy, it creates a sense of anxious tension. You don’t really know what you are buying exactly. Now consider that dealers are operating on behalf of their customers’ events and personalizing these awards for their recipients as well, more anxious tension is added to this situation.