audrad's blog
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Internal Marketing - Internal Marketing Orientation
Despite extensive examination in academic and management literature, internal marketing remains ill defined and poorly operationalized. This article develops a new, multidimensional construct termed internal market orientation (IMO).
Submitted by audrad on June 28, 2006 - 15:00.
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University Case Study
A private university wanted to recognize an elite group of alumni who gave substantial donations to the institution during the preceding year. The university wanted an award that symbolized a solid foundation since the donations that these few individuals made strengthened the financial stability of the organization. . .
Submitted by audrad on June 26, 2006 - 15:03.
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Bosses Not 'On The Same Page' As Employees
Maritz recently conducted a poll of over 1,000 full-time employees comparing companies' reward practices to employee preferences. The reults show there is a significant gap between how employees are currently recognized in the workplace and how they actually want to be recognized.
Submitted by audrad on June 15, 2006 - 06:48.
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Carrots Give a Strategic Advantage
Since workplace surverys started (circa 1949), employees have consistently responded that they 1) Want to be appreciated for what they do, and 2) Want to be 'in' on things.
Submitted by audrad on June 6, 2006 - 14:00.
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The Value of Corporate Awards Programs
Intriguing summary of an article from stevieawards.com speaking about the value of corporate awards, and the need for every company to have a corporate awards program.
Submitted by audrad on May 25, 2006 - 14:46.
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Partnering with the best
Crystal D is dedicated to the success of distributors in selling high end awards and recognition items. Our site is dedicated to helping distributors increase the revenue generated by high end promo items, and this post elaborates on this central philosophy of ours.
Submitted by audrad on May 8, 2006 - 08:50.
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Suggestions for Site Improvements?
As the website administrator, I'm constantly looking for ways to improve the way I serve the distributor community. I'm happy to announce that I've finally posted a viable feedback form for our customers (and people who just happen to browse the site) to let me know how they feel about our site.
Submitted by audrad on May 3, 2006 - 13:35.
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Using an online ordering system
From the website administrator -- We've had an online ordering system for some time now; what needs to change about it to encourage our customers to order from us online?
Submitted by audrad on May 1, 2006 - 13:03.
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Help with our ordering system!
From the website administrator -- We've had an online ordering system for some time now; what needs to change about it to encourage our customers to order from us online?
Submitted by audrad on May 1, 2006 - 13:03.
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