A symbol is a three-dimensional item that holds incredible emotional value. The American flag is a great example of a symbolic item. This symbol is recognizable throughout the world, representing freedom, opportunity, and justice.
On a smaller scale, corporate logos have the same effect. Think for a minute of the Apple logo: what comes to mind? Innovation, entertainment, education, or connection to others?
Now think about Coca-Cola or Nike. Their company logos have become so recognizable that our minds can call them out in a moment.
Next think of your own company logo. Your logo has an emotional meaning to your consumers and employees. Employees form a bond with their employer, and they develop company pride, just like consumers connect with the brands that they love.
Recognizing logos and linking them with a company or organization is how symbolism works. A picture holds meaning and importance.
Similarly, in a recognition setting, symbolism plays a role where an award becomes a symbol as it is presented to a deserving recipient. In this moment, the person links themselves, their effort, and the award together.
EFFORT + AWARD + SELF = RECOGNITION
The link between personal effort and the award is created in a split second; as they receive their recognition award.
Every award has the potential to become a powerful symbol of achievement and personal victory. The best part of this equation is that the award does not lose its value over time. Every time the deserving recipient sees his or her award, the memories of receiving it come flooding back, and the recipient can relive the recognition experience as a memory.
As you can see, a thoughtfully selected award transforms into a symbol as it embodies a recognition experience and creates a memory. For advice on choosing the best award for your special recognition occasion, contact us today.
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