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Corporate Morale
Objective
A large retail company wanted to position itself among its competitors as the company with the unsurpassed customer service.
In order to accomplish this, the customer service representatives needed to increase the level of service they provided.
Strategy
Management decided to initiate a 'Customer Service Representative of the Month' recognition program to reinforce
the importance of superior customer service. The managers met to identify the specific service criteria they
would use to measure employee performance.
Each month the customer service representative that met the most criteria was honored
with a recognition award during a staff lunch. The managers recognized that one representative
could win the award multiple times, so they chose to honor the winning representative with an
Art Glass Award.
The Art Glass Awards
offered a variety of designs, therefore a different style Art Glass Award was chosen each month.
Results
As a result of the recognition program, the level of customer service increased, and the customer service representatives felt appreciated. The managers continued the recognition program to reinforce the value of service to staff members. Recognition is also now part of day-to-day operations.
Objective
A corporation with several U.S. locations wanted to enhance the team atmosphere within each territory with hopes to increase business. Managers decided to set up a friendly, competitive “race” within each location and reward employees for participation.
Strategy
Each U.S. location became a team with the goal of increasing business within their territory. The company used the acronym ‘TEAM’ - Together Everyone Achieves More - to let the employees know that the recognition program was a team effort.
As the territory goals were met, employees were rewarded. To increase awareness for the recognition program, the company gave each of the 150 employees a small Lead Crystal Iceberg. The Lead Crystal Iceberg was hand etched with the company name, and a map of the United States. Additionally, a colorfilled dot was placed on the map to represent each territory.
At the end of the year, the top performing territory was given a clear crystal Matterhorn Award that represented the perseverance it takes to reach peak performance.
Results
The recognition program helped the corporation increase business by 35 percent in only one year. The staff at each location formed quality relationships with each other and worked together more efficiently! Therefore, as a result of the recognition program, job satisfaction increased, employee morale was increasingly high, and of course business increased tremendously!
Objective
A law firm with 350 employees had been experiencing a high turnover rate. To help diminish the high turnover, the law firm needed a recognition program to help improve morale and retain their current employees. A majority of the employees held office positions and worked on computers and phones throughout the day.
Strategy
The law firm established a health incentive recognition program that was initiated by management. The health incentive recognition program was intended to help participants to lose weight, decrease absenteeism, increase fitness levels, and quit smoking. The program was designed with the hope that the caring attitude expressed by management would reflect to all levels of the company.
Management adopted the tagline, “It’s time…” in order to show appreciation for each employee, and to increase the level of health within the employee population.
Each employee designed his or her own fitness program, involving exercise with set goals. Employees monitored their progress on a quarterly basis. As an added incentive, employees were provided with discounts to athletic clubs as well as information about weight loss programs.
Employees were so enthused by the program that they developed a corporate walking club. The walking club became the most popular program in the law firm. Departments formed teams and kept track of their steps each day. The team with the most steps at the end of each quarter was eligible for a reward.
As the employees reached each successive level of achievement, they were rewarded with an imprinted reward that was symbolic of time. The following awards were presented for each level of achievement:
Results
With the “It’s time…” program, several employees had great successful with the health incentive recognition program. The walking club continued to grow, others quit smoking and several lost weight, all contributing to an increase in employee morale. While creating a healthier workforce, the law firm also accomplished its overall goal of decreasing employee turnover.
Objective
A major auto manufacturer wanted to increase product quality and ensure that each facility was up to company standards. Therefore, the company developed a Total Quality Management program.
Strategy
To gain participation from each department head, managers were given a cultured stone Themestone Award with the word “Quality” etched on it. A complete explanation of the program accompanied the award.
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Themestone Black Award -
Item #3309
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Serenity Award -
Item #5963 |
At the end of the program, the location with the best quality record was honored with a company lunch, and presented with the crystal Serenity Award. The name of the location and each department manager was hand etched on the crystal award.
Result
Quality control increased at each location, and the competition helped to motivate each of the managers. The managers were motivated by receiving the cultured stone and crystal awards, and looked forward to filling their facilities with as many crystal awards as possible.
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Objective
A coach bus tour company wanted to increase driver safety with the goal of eliminating 100 percent of accidents throughout the year.
Strategy
The company presented the detailed, crystal Coach Bus to each of the managers at their five locations with information about the program. Throughout the year, drivers were evaluated and received a safety rating.
Drivers that received a rating of “highly safe” or “exceptionally safe,” received various recognition rewards throughout the year, such as duffle bags, jackets and coolers.
At the end of the year, the final safety award was presented to the drivers with the best ratings. The company chose the elegant black glass and crystal Tuxedo Newport award for its symbolism to successful performance, to present to the drivers.
Result
Driver safety increased immensely. There were no accidents during the entire year! This was the greatest safety increase in the history of the company. The drivers felt truly appreciated for their dedication, and were honored to receive the beautiful black glass and crystal Tuxedo Newport award.
Objective
As a result of a manufacturing company acquiring a competitor, several employees lost their jobs. To elevate morale and increase loyalty to the remaining employees, management decided to give the employees a recognition gift for Thanksgiving.
Strategy
The company decided to give the crystal Universal Picture Frame to the remaining 135 employees. The company’s mission statement, logo as well as the tagline: “YOU are the present and the future,” were beautifully hand etched around the crystal frame.
On the Monday before Thanksgiving, the crystal Universal Picture Frame was delivered to each employee along with an invitation to the company Thanksgiving dinner. The employees also received a gift certificate for a turkey at their local grocery store.
Universal Picture Frame - Item #5328
Result
The crystal Universal Picture Frame, as well as the Thanksgiving dinner was a great hit with the employees. The dinner gave management the opportunity to thank the employees for their dedication to the company, and explain the company vision for the coming year. The company felt that the promotion was a huge success, and a memorable way to show appreciation to the employees.
Objective
A large trucking company wanted to recognize a retiring employee for 30 years of dedicated service to the company.
Strategy
The trucking company wanted to honor the retiree with a symbol of achievement as well as a memorable experience. They decided to honor the truck driver with the elegant crystal Vector Clock and an all-expense paid trip to Mexico.
The Vector Clock represented the time and dedication that the driver had given to the company throughout his 30 years of employment. The trip to Mexico was symbolic of the start to a relaxing and peaceful retirement. The truck driver was able to take his family with him to Mexico for their first vacation outside of the United States.
Results
The truck driver was overjoyed with the recognition he received for his years of service. The vacation to Mexico was the perfect beginning to his retirement, and being able to spend that time with his family made it even more enjoyable. The Vector Clock now sits on his fireplace mantel in memoriam of his time with the trucking company.
Objective
A medium-sized technology company lost 60% of their third-year employees. To increase employee retention, the company established a recognition program for years of service.
Strategy
Managers decided to reward employees for years one through five and again at years ten and twenty.
The company logo resembled an eagle, therefore the company wanted to use an eagle as the symbol of recognition. During the employees' first four years, they were rewarded with individual crystal Tofino Coasters etched with the company logo. At the end of four years, the employees had a complete set of the crystal Tofino Coasters.
The managers chose to use the attractive Bronze Eagle Head to commemorate the fifth year of employment. For the tenth year, the elite Bronze Eagle was presented, and for their 20th year, they chose the elegant crystal Jubilant Waterford Eagle.
The human resources department integrated the recognition program into other employee relations programs. Each employee received a copy of a brochure that human resources produced which outlined the importance of the recognition program. Human resources also trained the managers on how to properly present recognition awards to their employees.
Results
At the first recognition event, the company rewarded 60% of their employees for reaching a year of service milestone. The employees were very receptive to the recognition program and felt appreciated as a result. In the first 12 months of the program, the company experienced a 20% decrease in employee turnover.
Objective
A very successful insurance company built a new corporate headquarters facility. The exterior was made almost completely of glass and marble. To complement the beauty of the building the CEO wanted a lobby piece for the center of the atrium to symbolize the corporate mission: “The flame of change involves us today and positions us for tomorrow.” In addition to the lobby piece, the company wanted to recognize the top management and the company VIP’s at an upcoming dedication ceremony.
Strategy
The CEO chose the Tuxedo Flame as the lobby piece because it was symbolic of the corporate mission and values. The company name and dedication date were hand-etched on the black glass, while the corporate mission was etched on the clear flame in front.
The CEO chose the Inspiration Crescent, to honor the company VIP’s. This award was personalized with a statement about new beginnings.
Result
Adding the beautiful crystal and black glass Tuxedo Flame to the lobby added symbolism to the surroundings. Now the corporate mission and values are on display for everyone to see as they enter the building. To further reinforce the corporate mission and values, each VIP displayed the Inspiration Crescent in their office.
Objective
The National Hockey League (NHL) wanted to provide a special recognition gift for the 130 suite holders of the new NHL hockey team - the Minnesota Wild. The recognition gift needed to directly symbolize hockey and have a high-perceived value.
Strategy
Crystal D created a regulation-size, clear crystal Hockey Puck on Black Base. The award emulated the look and feel of a regulation hockey puck. It was hand-etched with the Minnesota Wild logo and mounted on a stunning black glass base. The name of the presenting organization and the inaugural season dates were added to the base.
Crystal Hockey Puck on Black Base -
Item #5912G
Results
The suite holders were truly honored to receive such a beautiful gift. As avid hockey fans, each suite holder has placed the beautiful crystal hockey puck in a highly visiable location so that others can appreciate its beauty. The crystal Hockey Puck on Black Base is now part of the standard Crystal D product line.
*The crystal Hockey Puck is also available without a base.
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