Category Archive: Internal Branding

May
01

One year after QBQ

imagesCAA9IM93 One year after QBQIn America and around the world, our current culture tends to pass the buck or deny responsibility for the consequences of our actions. Homeowners are walking away from mortgages they could not afford from the start, our education system can’t keep up with global competition but the system goes unchanged, and legislature spends more time pointing the finger at one another then upholding American freedoms. This is nothing more than a lack of personal accountability; placing blame on others or a “wait and see” strategy instead of taking action and solving a problem.

In the business world lack of personal accountability is also abundant and is characterized by victim thinking, procrastination, and blame. If any of the questions below pop up at your workplace, personal accountability is lacking.

Victim Thinking:

  • “Why do we have to go through all this change?”
  •  “Why can’t we find good people?”

Procrastination:

  • “When will we get better systems?”
  • “When will someone solve the problem?”

Blame:

  • “Who dropped the ball?”
  • “Whose idea was this anyway?”

When questions like this started to become the norm at Crystal D I knew I had to take action. The solution I found made a big difference to our company and in the personal lives’ of some of our employees. It is called QBQ!

The Solution: What is QBQ!?

Almost one year ago we launched the employee training program called QBQ! which stands for The Question Behind the Question.

qbqimage One year after QBQ

The QBQ! program helps people see the areas at work (and at home) where they lack personal accountability. It shows them how to take personal responsibility in new ways so that they can take control of their life and their attitude. 

QBQ! gives the “how to” of personal accountability by helping people ask The Question Behind the Question! Instead of asking questions that address “why” something happened or “when” things will change, people ask “what” and “how” they can contribute to a solution. Here are a few examples:

  • “What can I do to contribute?”
  • “How can I contribute?” 
  • “How can I succeed with the tools I have?”

Approaching a situation, person, or company culture with a QBQ! mindset gives employees, managers, and c-suite executives a chance to eliminate blame, victim thinking, complaining, and procrastination in their organization and their life! The people who practice QBQ! experience great personal freedom as they live with a greater sense of control and contribution.

At Cystal D we integrated the QBQ! idea into our current culture using the words “Step Up” to encompass personal accountability and going above or beyond at work. We talk about “Step Up Moments” and are free to ask questions of one another to address procrastination, blame, or victim thinking, among other issues. This concept has made a big impact on myself and the Crystal D staff.

I will share more about QBQ!, and its impact on our company in the coming weeks. Stay tuned!

You can learn more about the QBQ! philosophy from author and originator John Miller or by visiting QBQ.com.

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Permanent link to this article: http://www.crystal-d.com/crystaldblog/?p=526

Mar
02

It is Employee Appreciation Day!

Today, March 2, is Employee Appreciation Day; a day to commemorate employee contribution! In honor of today, we are treating all of our employees to donuts. In addition, I’d like to thank our staff members for their hard work and commitment during the first few months of this year.  We are in the midst of our busy season and we’ve seen many employees step up to take on extra responsiblities during this time. I appreciate the extra effort and attention to detail because it makes our brand come alive for our customers and the recipients of our awards!

Here are a number photos of our amazing employees below, these pictures tell a story all their own. Enjoy!

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“Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They’re absolutely free – and worth a fortune.”

Sam Walton (1918–1992)
American businessperson and founder of Wal-Mart

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Permanent link to this article: http://www.crystal-d.com/crystaldblog/?p=306

Feb
14

Hall of Fame Unvieling

As you know we recently celebrated WOW Day together as a company. At that event we revealed our new Grand Value Champion and five individual Value Champions. We also honored a handful other employees for various accomplishments.DSC07720 225x300 Hall of Fame Unvieling

Angel Zook, Grand Value Champion

Every person who recieved an award that day was showered with gifts and praise. One of the ways we keep WOW Day “alive” throughout the year is through our Hall of Fame. The Hall of Fame is a hallway that connects our office area to the production area. On the wall are the pictures of our reigning Value Champions and other award winners. Most of our employees walk through this corridoor many times each day; allowing the images to speak to the people traveling throughout the building.

DSC07764 300x275 Hall of Fame Unvieling

Emily Garzon, Kick Ass Attitude Award

A few days ago we unveiled our new Hall of Fame for 2012! We re-lived our WOW Day experience by re-recognizing the winning employees and enjoying a relaxed lunch together.

DSC07750 300x225 Hall of Fame Unvieling

Never Fear, Always Here Award Winners

A quick follow-up event, like the Wall of Fame Unvieling,  is a great way to reinforce the power of a recognition event. It reminds those who attended, of the event itself. This is one easy way to enhance an existing recognition program in a turnkey fashion.

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Permanent link to this article: http://www.crystal-d.com/crystaldblog/?p=270

Jan
29

WOW Day 2011 Winners

At the start of the year we close up shop for the day to reflect on the years accomplishments and look forward to the next 12 months.  We also honor the people who make our brand come alive. The planning for this day starts months before the event. We pull out all the stops and have the best food, music, content, and gifts possible. The entire day is a celebration of our corporate culture and our future.

We call this special event WOW Day.  At this years’  WOW Day we recognized 37 employees; each one made a huge impact on our success during 2011. Our employees nominate one another throughout the year identifying those who embody a corporate value.

It’s my supreme honor to introduce this year’s Value Champions and other award winners to you.

Angel Zook, Grand Value Champion, embodies all five corporate values: integrity, quality, commitment, passion, and respect.

Angel1 212x300 WOW Day 2011 Winners

Tessa Trumble, Integrity Value Champion, does what she says she will do demonstrating integrity.

Tessa 212x300 WOW Day 2011 Winners

Mike “Zito” Vitali, Quality Value Champion, has the unyeilding persistence to improve and personifies quality like no other.

Zito 212x300 WOW Day 2011 Winners

Sasha Cohen, Commitment Value Champion, is dedicated to the ongoing viability of the company in a way that no one else does!

Sasha 212x300 WOW Day 2011 Winners

David Saatzer, Passion Value Champion, has the burning desire to achieve in all he does.

David 212x300 WOW Day 2011 Winners

Ann Kirch is our Respect Value Champion because she treats others the way she would like to be treated.

Ann 212x300 WOW Day 2011 Winners

In addition to our Value Champions, we also recognized many other employees for their contributions during 2011.

  • Step Up: TeriKay Thein
  • Expect Excellence: Sharon Lezer
  • Kick Ass: Emily Garzon
  • Above & Beyond: Corey Wilson
  • Rising Stars: Troy Scarborough and Brent Larson
  • Rookie of the Year: Ian Hanson and Holly Eiden
  • Never Fear, Always Here Award: Mike Irvine, Cherly Dixon, Kay Larsen, Vantha Khou, Holly Eiden, Chris Doering, Josh Fredrickson, Cathy Klien, David Saatzer, David Schaeppi, John Stefani, Joey Stupak, Therikay Thein, Tom Warkel, Ann Kirch, Paula Doll, Corey Wilson, Jennifer Contreras
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Permanent link to this article: http://www.crystal-d.com/crystaldblog/?p=200