It’s simple but true. Loyal, satisfied employees increase company profitability. A study by Northwestern University entitled Linking Organizational Characteristics to Employee Attitudes and Behavior reports that “there is a direct link between employee satisfaction and customer satisfaction, and between customer satisfaction and improved financial performance.”
Robert Salerno, president & COO of Avis says, “Leaders hire consultants to study their organizations looking for a silver bullet when the answer is simple: Treat your employees right and they will treat your customers right.”
The secret is out. It’s nothing fancy; in fact it’s rather SIMPLE! Personal recognition can increase employee job satisfaction, job performance and company profitability.
