FOR IMMEDIATE RELEASE
Contact: Angela Wurst
Phone: 651-925-3421
Email: angelaw@crystal-d.com
Crystal D, a Leading Supplier of Crystal Awards, Wins B2B Standard of Excellence WebAward
October 25, 2007 – St. Paul, Minn. – www.crystal-d.com – Crystal D, a leading supplier of crystal awards and corporate gifts, won the B2B Standard of Excellence WebAward from the Web Marketing Association. This is the 11th annual competition including more than 2,400 sites from 40 countries in 96 industry categories. To win the WebAward, the Crystal D website, www.crystal-d.com, earned above average scores in the business-to-business category.
Three or more experts judged each contending website. The judges were provided information, including the site’s mission statement and target audience. As the site was evaluated, the judges assumed the role of the target user. In this case, the target user was a promotional products consultant.
Entries in this professional competition were judged based on a scale of 1-10 on the following criteria:
•Design
•Innovation
•Content
•Technology
•Interactivity
•Copywriting
•Ease of Use
Contending websites were scored against other websites within their industry. Sites that scored above average received the Standard of Excellence WebAward.
The WebAwards is a competition created by Web Marketing Association to define standards and set industry benchmarks for the best websites based on the seven criteria of a successful website listed above.
“Crystal D is thrilled to win this WebAward,” says Chuck Dahlgren, president. “We continually strive to make our website easy to use, innovative, and full of the information that our clients need. It’s great to be recognized.”
About the Web Marketing Association
The Web Marketing Association is working to create a high standard of excellence for website development and marketing on the internet. Staffed by volunteers, it is made up of internet marketing, advertising, PR and design professionals who share an interest in improving the quality of website development and marketing on the internet. Since 1997, the Web Marketing Association's annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 11th year, the WebAward Competition has become the premier award event for web developers and marketers worldwide.
About Crystal D
Crystal D has been a leading supplier of corporate awards and recognition products to the promotional products industry for over 15 years. Crystal D offers over 800 elegant and innovative corporate crystal awards, trophies, award plaques, desktop items and corporate gifts. Crystal D maximizes technology to communicate with promotional product consultants via a highly functional website and an online order tracking system. For more information, visit www.crystal-d.com.
