FOR IMMEDIATE RELEASE
Contact: Angela Wurst
Phone: 800-544-1131
Email: marketing@crystal-d.com
Crystal D, a Leading Supplier of Corporate Awards, Wins B2B Standard of Excellence WebAward
October 14, 2008 – St. Paul, Minn. – www.crystal-d.com – Crystal D, a leading supplier of corporate awards, won the B2B Standard of Excellence WebAward from the Web Marketing Association. This is the 12th annual competition including more than 2,400 websites from 45 countries in 96 categories. This is the second year Crystal D has won the Standard of Excellence WebAward.
To win the WebAward, the Crystal D website, www.crystal-d.com, earned above average scores in the business-to-business category. Contending websites were scored against other websites within each unique industry. Sites that scored above average received the Standard of Excellence WebAward.
Three or more experts judged each contending website. The judges were given the site’s mission statement and target audience. As the site was evaluated, the judges assumed the role of the target user. In this case, the target user was a promotional products consultant.
Entries in this professional competition were judged based on a scale of 1-10 on the following criteria:
•Design
•Innovation
•Content
•Technology
•Interactivity
•Copywriting
•Ease of Use
The WebAwards was created by Web Marketing Association to define standards and set industry benchmarks for the best websites based on the seven criteria of a successful website listed above.
“It is great to be recognized two years in a row for our website,” says Chuck Dahlgren, president. “We continually strive to provide a website that is intuitive and has the information distributors need.”
About the Web Marketing Association
The Web Marketing Association (WMA) was founded in 1997 to help set a high standard for Internet marketing and web development. Staffed by volunteers, this organization is made up of marketing, advertising, public relations and web design professionals from around the world who share a passion for improving the quality of advertising, marketing and web site development on the Internet today and in the future.
About Crystal D
Crystal D has been a leading supplier of corporate awards and recognition products to the promotional products industry for more than 15 years. Crystal D offers nearly 1,000 elegant and innovative corporate awards, plaques, trophies, desktop items and gifts. Crystal D provides 5-Star quality and service to promotional products consultants. For more information, visit www.crystal-d.com.
