FOR IMMEDIATE RELEASE
Contact: Audra Dahlgren

CRYSTAL D ANNOUNCES IMPORTANT CHANGES TO NAME, LOGO, AND WEBSITE

St. Paul, Minn. - October 2003 - Crystal D Creations, a leading supplier of awards and recognition products, announces many changes for the future.  Starting in January 2004, Crystal D Creations will be known as CRYSTAL D.  In the past year, the demand for CRYSTAL D’s products and services has seen unprecedented growth. Consequently, the company is excited to introduce a new contemporary name, logo, and website for the 2004 awards season.

The tagline says it all – “Home of the WOW Effect”™. In 2004, CRYSTAL D will introduce over 100 new products including numerous exclusive designs in crystal, glass, and cultured stone…WOW!

“Many customers know us as CRYSTAL D. Now we are making it official!” says president, Chuck Dahlgren.  The new logo is pictured below:

In addition to a name change and new logo, CRYSTAL D will launch a new website, also effective January 1, 2004. The website is designed to be a sophisticated sales tool for distributors and will include:

• Online ordering and order tracking
• Advanced product search and product design library
• A secure distributor portal
• The entire 2004 Awards catalog
• And much more!

“We had our distributors in mind as we designed this new site, and the features listed above represent just a few of the benefits the site has to offer,” says marketing director, Audra Dahlgren. “When customers log onto our site we want them to say, “WOW, this is just what I need!’”