As you may or may not know, we have added in the last year a Virtual Sample Tool powered by Technologo for our distributors to use.  Sometimes the distributor uses it, sometimes they send their customers there, but it is being used.

More and more distributors are recognizing a Virtual Sample Tool as a powerful closer.  At one forum I frequent, DistributorTalk, a thread has developed talking about the power of a virtual sales tool to close a sale [1].  You'll have to join to view this discussion, but it's free and a good resource to boot.  One quote from this forum: "I use them when ever they are available and my percentage of sales that close using them over not using them are 2 to 1.  Just this last week I had 2 customers sitting on the fence and we sent them virtual samples it closed the deal on both orders."

In my opinion, the high-end awards and recognition world almost requires that you have a virtual sample at your fingertips to close the sale.  On any high dollar item, seeing is believing, and believing leads to buying.  We find that distributors who are using the virtual sample tool are closing more sales on our items then ever before.