What is a Promotional Product?
A promotional product is any item bearing a printed advertising message, and/or the company's name, address and telephone number, given freely without condition of purchase. They are usually sold through local promotional product distributors.
Many types of products are sold as promotional products, including:
- Apparel
- Electronics
- Food
- Bags & Totes
- Signs
- Giveaways
- Desktop Items
Crystal as a Promotional Product
In terms of promotional products, crystal is used primarily as an award. These awards can be imprinted with corporate artwork, a logo, or the recipient name, using a process called etching.
Although crystal promotional products are available at any price point, crystal awards typically range in price from $150-$250 dollars each. Because of their high price point crystal awards are not considered a commodity in the industry. Instead industry distributors and end users covet them.
Benefits of Crystal
Distributors and end users alike choose crystal as their preferred substrate because of its unique brilliance. Crystal, as a substrate, offers many unique properties that other awards cannot. For example crystal is perfectly clear. Specifically, optical crystal is completely flawless and contains no distortion. Crystal is heavy, which adds value, especially when compared to lightweight substances such as acryllic.
Another important benefit of crystal is its justifiability. Typically crystal is not something people buy for themselves. It is not considered a justifiable purchase. So when it is received, it is considered a true luxury, which makes the recipient feel honored and delighted.
Perhaps the most important benefit of crystal is its symbolic nature. Because of its inherent clarity, flawlessness, weight, and value it is the best choice when symbolizing a distinct, important, and invaluable achievement. In addition, crystal can be cut and molded to create custom award shapes.
How are crystal awards used?
Crystal awards are used in many ways. Typically they are purchased for employee recognition events such as:
- Retirement
- Years of Service
- Quality Achievement
- Safety Achievement
- Performance Recognition
- Sales Increases
Sometimes crystal is used in combination with other promotional products to create a recognition program.
