Celebrating the ones who help celebrate others!

WOW Day 2024 is in the books and our cheeks still ache from the smiles and laughter!


What’s WOW Day? It’s exactly what it sounds like: an entire day devoted to providing “The WOW Effect” to our employees. Crystal D sets aside this time every year as a recognition event for our Memory Makers — who they are as unique individuals, as well as how each person brings memories to life for the millions of customers we hand-craft awards for.


It’s not a time for numbers or financials. It’s all about having fun and expressing meaningful appreciation of the people who work to celebrate people. And it’s the culmination of our year-round, frequent, and meaningful recognition program. Authentic appreciation is at the forefront of everything we do and all that we are!


At this year’s WOW Day, we heard keynote speakers reminding us of the positive impact we have on the world. We bowled under neon lighting. We danced! And we revealed a new class of Value Champions, a Grand Value Champion, and many more deserving award winners.


What began years ago as a short meeting with lots of graphs, has morphed into a celebration of the people that make our company what it is today and what it will be in the future.


We are set to GLOW ALL OUT!




And, finally: CONGRATULATIONS to all the Memory Makers for a wonderful year! Special shout-out to our big winners at WOW Day 2024!

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