Without customers, business doesn’t exist. Without your customers, your business doesn’t exist.
Finding, maintaining, and cultivating a customer relationship is a lot like planting a tree. You plant a seed, and it starts out small. Slowly over time, it will grow into a lovely tree that provides shade.
Nourishing the seed so that it can grow takes work. It takes dedication, attention, and lots of time. Just like cultivating a quality customer relationship. These folks are not run-of-the-mill. They are your A+, platinum-level, gold-plated customers.
When was the last time you reminded your top customers that you exist? When was the last time you said: “thank you”?
Peter Friedman, CEO of LiveWorld, says, “It is worth spending money on engaged customers who care. If treating them like VIPs turns them into active brand ambassadors, it becomes an investment with great returns. The best rewards, though, aren’t even about money. They are about acknowledgment and appreciation.”
Remind your top customers of your existence. An easy way to do this is to recognize and appreciate them in a tangible way. These customers are actual, real people. So go big; knock their socks off!
How long has it been since you’ve heard from your best customers? If it has been a while, don’t waste another minute. Start planning a way to say “thank you” and reconnect with these important people. An easy way to reconnect with a meaningful client is by telling them how much you appreciate their business with a gift.
The good news is that when you focus on customer retention, it can make a huge difference to your company and your brand. According to the Harvard Business Review, an increase in customer retention by just 5% can lead to an increase in profits by 25% and up to 95%!
The Nova Clock with a personalized message and a company logo is unforgettable! Combine it with a handwritten message or personal delivery, and it will send a message that will ensure retention and foster loyalty.
Crystal gifts and awards are a perfect choice for your best clients and VIPs. You are sure to capture their attention with a crystal clock like the one pictured here. Contact your Promotional Products Consultant for more information and ideas like this.
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