Professional salespeople thrive on meeting their goals. Many organizations use sales recognition programs to motivate their sales staff. The sales recognition program acts like the rudder on a boat, keeping the salespeople on course and focused on the organization’s goal. A sales program also feeds into the natural competitive nature of most salespeople. Healthy competition motivates salespeople to improve and grow.
Sales Program Incentives
A typical sales recognition program combines a monetary bonus with a symbolic award. When paired together, these two items create an attractive gift of appreciation that salespeople will strive toward. Monetary bonuses alone are not a good choice because salespeople mentally lump the bonus with their annual salary. When this happens, the monetary reward loses its connection to the sales milestone that it is meant to symbolize. On the contrary, symbolic awards aren’t lumped together with compensation in the minds of today’s salespeople and retain their connection to a sales milestone.
Symbolic Awards
You can choose from many different types of symbolic recognition program awards. In fact, any crystal award can be transformed into a sales incentive award. Traditionally, eagles, stars, and mountainous awards are popular because they symbolize the flight to success, a star performance, or the rocky climb to victory.
These awards act as a physical reminder of success to your sales staff. A monetary reward cannot act as a constant reminder because the check stub is typically discarded after it’s been deposited. Plus monetary rewards are rarely discussed among family or friends. Symbolic awards give “bragging rights” to your sales staff. They are more powerful because they embody achievement in a way that money alone can’t.
Benefits of a Symbolic Award
Employers benefit from symbolic recognition because the awards they give are transformed into icons of achievement during a recognition event. From that moment on, every time the employee sees their award they are reminded of their achievement and their special moment of recognition! This connection produces loyalty and helps the employee become more engaged in their work. Incentive sales recognition using symbolic awards is a win-win for both the employee and the employer.
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